"Rise of the Cybermen" is the fifth episode of the second series of the British science fiction television programme Doctor Who, which was first broadcast on BBC One on 13 May 2006.In the episode, the businessman John Lumic (Roger Lloyd-Pack) seeks to "upgrade" all of humanity into Cybermen by placing their brains inside metal exoskeletons.The Doctor and Rose discover that most of the population of London wear EarPod devices that feed information directly into the wearer's brain from Cybus Industries, which owns Pete's health drink company Vitex.Meanwhile the head of Cybus Industries, John Lumic, tries and fails to gain approval from the President of Great Britain for his plan to "upgrade" humanity by placing their brains into metal exoskeletons.After some initial distrust, Mickey decides to join the Preachers as they follow the Cybus lorries that kidnapped the homeless to Pete's mansion, which is hosting the birthday party of his wife, Jackie, who did not have a child in this universe and instead gave the name "Rose" to her dog."I think it was one of those great lessons about the freedom of SF, as well as its greatest dangers, because when you're creating a parallel world, you suddenly get excited by saying everyone can wear eye patches," said Davies, referring to the alternative Brigadier Lethbridge-Stewart in Inferno.Beginning with "The Impossible Planet", trailers for the second part of stories were run during the middle eight, after the main credits, to allow viewers time to switch off.Its bookstore includes the images of both John Lumic's book "Man of Steel" and Jackie Tyler's biography "The Strong Survive".Roger Lloyd-Pack told The Daily Mirror that he based the character of Lumic on Donald Rumsfeld: "I thought, 'Who is a power-hungry mad person who believes he is completely right and has a lot of control?'[citation needed] This episode was released together with "The Age of Steel" and "The Idiot's Lantern" as a "vanilla" DVD with no special features, and later as part of the complete Series 2 boxed set.[14] Nick Setchfield of SFX gave the two-parter a positive review, highlighting Harper's direction which he felt added imagination and menace to the Cybermen and the parallel universe.In the essay she "analyzes the meanings of sound" and the "relationships between humans and technology", arguing that the episode's use of music, such as the 1961 hit "The Lion Sleeps Tonight", links "the unethical use of technology...with the progressive narrative of secular societies" and draws parallels between the Cybermen's iconic march to themes of "aggression, loss of individuality, and dictatorial order" and the "boot stamping on the human face" from George Orwell's Nineteen Eighty-Four.