[2] The site won the Japanese Good Design Award in 2007,[3] and an Honorary Mention of the Digital Communities category at Prix Ars Electronica 2008.On October 14, 2011, Niconico announced a partnership with Funimation Entertainment to form Funico, to handle licensing of anime properties for streaming and home video.[26] In September 2019, the antenna shop "Niconico Douga Headquarters" was closed and its functions were consolidated into the new studio "Haresta" in Ikebukuro.Unlike other video-sharing sites, however, comments are overlaid directly onto the video, and synced to specific playback times.This feature allows comments to respond directly to events occurring in the video, in sync with the viewer—creating a sense of a shared watching experience.Many popular videos on this site have otaku tastes, such as anime, computer games, and pop music.Frequently, this functionality can be used not only as categorization, but also as critical commentary, satire, or other humor related to the video's content.Certain tags may have an explanation attached to them in the form of a Niconicopedia (ニコニコ大百科, Nikoniko daihyakka) article, some being proper descriptions while others having a more comedic tone.Niconico also distributed some original net animations, such as Candy Boy, Tentai Senshi Sunred, and Penguin Musume Heart.On October 30, 2007, Dwango and the JASRAC (a Japanese copyright holders' society) agreed to form a comprehensive partnership.