He spent the years from age eighteen to twenty-two undertaking his compulsory military service in the Imperial Russian Army, where he served in the Hospital Corps.[7] By 1904, concerned about the increasing anti-Jewish persecution developing in the Russian Empire, he and his wife decided to follow his brother Nathan and uncle Fischel to America.[10] Despite the birth of Louis on August 29, 1907, the marriage was short-lived and ended in a prolonged court battle, as result of which Factor obtained custody of all of his children.Later that year, Factor moved his family to Los Angeles, California, when he saw an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry.Initially, he established a shop on South Central Avenue, and advertised the business as "Max Factor's Antiseptic Hair Store."Among his most notable clients were: Ben Turpin, Gloria Swanson, Mary Pickford, Pola Negri, Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Lucille Ball, and Judy Garland.As a result, virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.In 1938, Factor was traveling in Europe on business with his son, Davis, when during a stopover in Paris, he received a note demanding money in exchange for his life.Max Factor had six children: In 2003 Andrew Luster (born December 15, 1963), one adopted great-grandson, was convicted of multiple sexual assaults involving the use of GHB to render his victims unconscious.