The two stations share studios on Crater Lake Avenue in Medford; KMVU-DT's transmitter is located atop Mount Baldy, near Phoenix, Oregon.Rogers came from KRON-TV, San Francisco's then-NBC affiliate, where he had established his credentials in television station programming, operations, production, and administration.In February 2019, Reuters reported that Apollo Global Management had agreed to acquire the entirety of Brian Brady's television portfolio, which it intended to merge with Cox Media Group (which was also being bought by Apollo) and stations spun off from Nexstar Media Group's purchase of Tribune Broadcasting, once the purchases are approved by the FCC.[6] On March 29, 2022, Cox Media Group announced it would sell KMVU-DT, KFBI-LD and 16 other stations to Imagicomm Communications, an affiliate of the parent company of the INSP cable channel, for $488 million;[7] the sale was completed on August 1.[1] In 2006, the station began broadcasting Fox 26 First at Ten, a 10 o'clock local news program produced by KMVU competitor KOBI-TV.[18] As a result, KMVU has started airing promos asking viewers to find other alternatives to watch their station to make their feelings known about the controversy.[19] As of February 2, 2020, the dispute remained unresolved, leaving Dish customers' prospects of watching Super Bowl LV in doubt.