Jozi Cats
Jozi Cats is a South African gay and inclusive rugby club founded in 2015 and based in Johannesburg.During 2016 the club launched a recruitment campaign challenging homophobic slurs and stereotypes.The campaign, which attracted international attention, features posters of team members accompanied by words such as "queen", "fairy" and "pansy".[4] In April 2017, after gaining the sponsorship of Exclusive Books, the largest book-selling chain in South Africa the Jozi Cats became the first non-European club invited to participate in the biennial Union Cup which was held in Madrid.[citation needed] The media campaign, which consisted of seven images of current players accompanied by a homophobic slur, and a group image announcing the name of the campaign was a success - grabbing the attention of over 315 million people in over 126 countries and was picked up by many international news outlets including Australia,[6] United States of America,[7] and a large amount of support via social media.