Jody Gerson
Under her leadership,[11] Gerson has led the signing of artists and songwriters including the Bee Gees,[12][13] Elton John,[14][13] Carly Simon,[15] Bruce Springsteen,[16] Prince,[17] Taylor Swift,[18] Kendrick Lamar, Drake, Steve Lacy, Bad Bunny, The Weeknd,[19] Billie Eilish,[20] Rosalía,[21] Alicia Keys,[22] Coldplay,[13] Justin Bieber,[13] Jack White,[23] SZA,[13] Quavo,[8] Ariana Grande, H.E.R.,[13] Harry Styles, Jeff Bhasker, Maren Morris,[24] Tierra Whack,[8] Halsey, Demi Lovato, Shawn Mendes, Tobias Jesso Jr., Travis Scott, Joe Jonas, Nick Jonas, Maroon 5, R.E.M., Pearl Jam, Post Malone.[17] In 2020, Gerson led UMPG's purchase of Bob Dylan's entire songwriting catalog, considered to be the biggest acquisition ever of a single act's publishing rights.[25] Previous to tenure at UMPG,[26] Gerson signed songwriters, including Lady Gaga, Norah Jones, Odd Future, Jermaine Dupri, and a then 15-year-old Alicia Keys.Gerson has also played an instrumental role in the careers of Enrique Iglesias, Pharrell Williams, Mac Miller, Pitbull, RedOne, and Dallas Austin, among others.She serves on boards of directors of the USC Annenberg Inclusion Initiative, The Rock & Roll Hall of Fame and The National Music Publishers' Association, among others.