Halfway is a city in Baker County, Oregon, United States.The city took its name from the location of its post office, on the Alexander Stalker ranch, halfway between Pine and Jim Town.During the dot-com bubble, Halfway agreed to rename itself Half.com for a year as a publicity stunt for the e-commerce company of the same name.Halfway earned a place in the history of the dot-com era in December 1999, when it received and accepted an offer to rename itself as Half.com, after the e-commerce start-up, for one year in exchange for US$110,000, 20 computers for the school, and other financial subsidies.[6] Among the less obvious reasons the town was chosen were its small population size (and thus its likelihood to accept such an offer) and the city's location, which fit perfectly into Half.com's marketing scheme.[12] The city's geographic coordinates of 44°52′42″N 117°6′38″W (making it close to the midpoint between the equator and the North Pole) were part of the reason for Half.com to choose the town for its advertising gimmick.[9] According to the United States Census Bureau, the city has a total area of 0.37 square miles (0.96 km2), all of it land.