Destination NSW
[2] The agency falls within the Department of Creative Industries, Tourism, Hospitality and Sport of the New South Wales government.The Board comprises industry representatives with relevant skills and experience in tourism and events.The move was met with universal derision and condemnation from clubs and fans,[10][11] with the APL accused of selling out the sport.After a number of high-profile protests by supporters' groups and prominent individuals in the game,[12][13][14] the decision was eventually reversed on 18 October 2023, with the APL instead agreeing to a "Unite Round" (one weekend where all matches are held in the same city) in Sydney in exchange for Destination NSW's financial support.[15][16] The APL's CEO, Danny Townsend, then resigned on 20 October to take up a new position in the Middle East.