[9] It is the only species of the genus Cyrtostachys that can be found to the west of the Wallace Line, the faunal boundary separating the biogeographic realms of Asia and Wallacea.Because of its bright red crownshafts and leaf sheaths, Cyrtostachys renda has become a popular ornamental plant exported to many tropical regions around the world.[notes 1] The lipstick palm is generally grown for its brightly colored and unusual foliage and it is considered as a plant in high demand for gardening and a landscaping projects.[16] Because of difficulties propagating them and their striking color, the palm has been offered for sale at prices as high as $1000 USD to collectors and gardeners.[18] It will not tolerate cold temperatures or periods of drought;[16] it is rated as hardiness zone 11 or above and is suited to tropical rainforest or equatorial climate (Koppen Af), which doesn't have a significant dry season.