The initial phase of redeveloping Craven Park was the lease purchase of a temporary seated north stand from Wentworth Golf Club, replacing the use of the inadequate south terrace for visiting away fans.The Roger Millward West Stand is planned to be demolished and replaced with a new structure capable of hosting corporate facilities,[23][24][25] while the club has also proposed to Hull City Council to rename Poorhouse Lane, the single access road for Craven Park, to Phil Lowe Way.[7] In 2013, the new £8 million Colin Hutton North Stand opened for the 2013 Rugby League World Cup game between Papua New Guinea and France.'Craven Streat', established in 2021, offers live stage entertainment, a marquee with bars, street food and a big screen, inspired by the fan park of Canadian Super League expansion team Toronto Wolfpack's Lamport Stadium and American football tailgate parties.The name references the Craven Street Football Ground, the site of Hull Kingston Rovers' first rugby league matches.[31] In August 2024, work began on the construction of a 3G pitch on the site of the South Terrace and adjoining parking area, part of a new sports campus set to include new team training facilities, a gym and a lecture hall.[35] On 25 January 2014, Hull Kingston Rovers announced that it had secured a new stadium naming rights partnership with local communications provider, KC.[38] On 18 January 2022, Hull Kingston Rovers announced a new name for Craven Park after confirming a two-year partnership with the Sewell Group.[44] Sir Tom Jones was also scheduled to perform at Craven Park on 13 June 2020, however the concert was initially cancelled, then rescheduled to 4 September 2021.[57] The management team of John Kennedy and Roy Thickett had overseen the move and set up racing for Monday, Thursday and Saturday nights.In 2015, Craven Park hosted the 'Rumble on the Humber', where after ten rounds, Olympic gold medalist Luke Campbell defeated local rival Tommy Coyle, with crowds numbering around about 15,000.