[4] In 1967, Australian inventor Charles Malpas and Penfolds Wines patented a plastic, air-tight tap welded to a metallised bladder, making storage more convenient.[14] This, coupled with an increased cultural interest in environmentally sustainable packaging, has cultivated growing popularity with affluent wine consumers.[15] Box wines utilize plastic bags instead of traditional glass bottles, significantly reducing production and shipping costs, which makes them a more affordable option for consumers.[19] Tyler Colman from The New York Times stated that bag-in-box is more environmentally friendly than bottled wine [15] as well as easier to transport and store.The Australian wine industry has benefited from favorable tax policies, which have led to a substantial increase in both domestic consumption and international exports.
"Bag-in-box" packaging is used for boxed wine as well as other drinks