Backlink

[5] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[7] MediaWiki specifically offers the "What links here" tool, some older Wikis, especially the first WikiWikiWeb, had the backlink functionality exposed in the page title."[10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.[17] Changes to the algorithms that produce search engine rankings can place a heightened focus on relevance to a particular topic.[18] An example of this would be a link from a popular shoe blog (with valuable metrics) to a site selling vintage pencil sharpeners.
referentreferrerwebsiteweb pageweb directoryreferencecitationGooglePageRankGoogle Searchsearch resultsweightingcitation analysisscholarly papersacademic journalsMediaWikiWikiWikiWebSearch enginessearch engine optimizationlinkspamPenguin 4conversion rateonline shoppingpress releaselinkbaitingblog networksauthoritativeAnchor textsocial bookmarkingsearch engine results pageLink farmsLinkbackMethods of website linkingInternal linksTrackbackSearch engine optimization metricsWebsite auditJournal of the Association for Information Science and TechnologyCiteSeerXMediumEntrepreneurPRWeek