Anchor text
The term "anchor" was used in older versions of the HTML specification[1] for what is currently referred to as the "a element", or .The words contained in the anchor text can determine the ranking that the page will receive from search engines.[5] Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination.Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.August 2016 study conducted by Moz, found that Exact and partial match domains can be affected by over optimization penalty since Google considers domain Brand and naked URL links as Exact match.
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