[4] The technical platform was created by Hewlett-Packard, as part of the HP Labs' Digital Media Systems research programme.[14] Parsons identified a need to provide a centralised safe haven for wildlife films and photographs after discovering that many such records are held in scattered, non-indexed, collections, often with little or no public access, and sometimes in conditions that could lead to loss or damage.He also saw their preservation as an important educational resource and conservation tool, not at least because extinction rates and habitat destruction could mean that images and sounds might be the only legacy of some species' existence.His vision of a permanent, accessible, refuge for audio-visual wildlife material won almost immediate support from many of the world's major broadcasters, including the BBC,[8] Granada,[8] international state broadcasting corporations[8] and National Geographic magazine;[8] leading film and photographic libraries, international conservation organisations and academic institutes such as Cornell University.[13][19][20][21] By the launch date, the project team had researched, catalogued, copied, described and authenticated image, sound and fact files of 1,000 animals, plants and fungi, many of them critically endangered.