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Observer, originally published as The New York Observer, is a digital media publication established in New York City in 1987. The outlet focuses primarily on culture, real estate, media, politics, and the entertainment and publishing industries.

The publication was founded by Arthur L. Carter, a former investment banker, and launched on September 22, 1987, as a weekly alternative newspaper in New York City. The name had previously been used by an earlier weekly religious paper founded in 1823 by Sidney E. Morse.
For much of its print history, the paper was visually distinct for its salmon-colored newsprint and sketch illustrations, leading writer Henry Rollins to describe it as "the curiously pink newspaper." In 2014, the publication switched to regular white newsprint for its final two years in print.
In July 2006, Jared Kushner purchased the publication. The print edition ended with the issue published on November 9, 2016, following which the organization transitioned into an online-only format under the name Observer, operated by Observer Media.
The newspaper was founded by Arthur L. Carter, who owned it until selling the publication to Jared Kushner in 2006 for just under $10 million. In January 2017, following his appointment as a senior advisor to President Donald Trump, Kushner transferred his stake to a family trust, and his brother-in-law, Joseph Meyer, took over as publisher.
During the 2016 United States presidential primaries, the publication endorsed Donald Trump, whose daughter Ivanka Trump is married to Jared Kushner. The endorsement was not renewed after Trump secured the Republican nomination.
The New York Observer was first published on September 22, 1987.
Neyfakh, Leon (November 5, 2009). "Kyle Pope Is the Next Editor of The Observer". New York Observer. ISSN 1052-2948. Archived from the original on March 21, 2011.
Pompeo, Joe (December 12, 2013). "'Observer' surrenders the pink". Politico. Retrieved February 16, 2023.
Calderone, Michael (November 2, 2016). "Donald Trump Will Not Get His Son-In-Law's Paper's Endorsement". The Huffington Post.
Diamond, Jeremy (June 20, 2016). "Who is Jared Kushner?". CNN.
Pompeo, Joe (March 18, 2014). "Observer C.E.O. touts gains ahead of relaunch". Capital New York. Archived from the original on March 4, 2016. Retrieved February 27, 2015. Tomorrow, newsstand readers and subscribers will get a look at the Observer's relaunched print product, which is a smaller, tabloid‑format, saddle‑stapled publication that will trade in its distinctive salmon hue for white paper.
McAlone, Nathan (January 9, 2017). "Trump son-in-law Jared Kushner will step down as publisher of the Observer, and have no 'ownership stake'". Business Insider.
Grynbaum, Michael M. (November 11, 2016). "New York Observer Ending Print Edition". The New York Times.
The Wall Street Journal, November 14, 2016, p. B5
Byers, Dylan (January 9, 2017). "Jared Kushner to transfer Observer interest to family trust". CNNMoney. Archived from the original on January 12, 2017. Retrieved January 24, 2017.
Elstein, Aaron (January 8, 2018). "Kushners' Observer Media names new president". Crain's New York Business. New York City: Crain Communications Inc.