Yahoo News
[3] By 2011, Yahoo had expanded its focus to include original content, as part of its plans to become a major media organization.[4] Veteran journalists (including Walter Shapiro and Virginia Heffernan) were hired, while the website had a correspondent in the White House press corps for the first time in February 2012.[13] Upon launch, MediaWeek reported that Yahoo is hoping to skew more toward a female demographic with omg!, and that Unilever, Pepsi, and Axiata (Celcom & XL) will be the sole official sponsors of the website.Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg!registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People and behind TMZ.com.[15] In January 2014 it was announced that CBS Television Distribution was to revert the name change back to The Insider while omg!