Racial resentment has proved to have played a significant role in why Trump was able to win the plurality of white women's votes.[11] Politico reported in November 2019 that the Women for Trump coalition was accepting donations and seeking volunteers to push their initiative and spread their political message.[8] During the 2019 impeachment inquiry into Donald Trump, Kremer and her daughter Kylie also started a new nonprofit, Women for America First, which can raise unlimited money to rally support for the president without disclosing its donors, and were behind a "March for Trump: Stop Impeachment Now!"[14] Kylie Jane Kremer, executive director of Women for Trump, created the "Stop the Steal" Facebook group on November 4, 2020, the day after Election Day, as a forum for people to falsely claim that the ballot counting was being manipulated against Trump.[15] Kylie Jane Kremer was named on a permit as the person in charge of the rally in Washington, D.C., on January 6 that preceded the attack on the U.S.