According to a media advisory issued by the party on June 26, 2007, its main emphasis was to be: According to Don Weisbeck, Mayor of Brooks and Vice President (Communications) for the party, "the provincial government has swayed from its conservative roots.They've become one of the fastest spending and highest taxing jurisdictions in the country compared to their original roots where they tried to minimize taxes and government involvement in people's lives".with members citing disagreement with other parties available to push back against federal actions or implement provincial expenditure control.The poor performance of the Alberta Alliance in the June by-elections reinforced the view that the Alberta Alliance would not be able to effectively challenge the government of Premier Ed Stelmach.Prominent former Alberta Alliance members who have joined the Wildrose Party include Eleanor Maroes.