WNGC went to a 24 hours a day schedule in 1976 and began broadcasting with an effective radiated power of 100,000 watts from the Neese Tower in Madison County.[6] Cox decided to flip WNGC to Top 40, briefly using the WYAP call letters before settling on WBTS, using the moniker "The Beat".When "The Beat" officially signed on September 27, its direction focused on mainstream pop, dance, and rock, even though it had a rhythmic lean.With the implementation of Portable People Meters in the Atlanta Arbitrons, WBTS had the second-most listened-to cume in the market behind WVEE.Kenny Hamilton, Traci Steele, Johnny D, and Mo Reilley rounded-out the weekend lineup with DJ Kidd handling the primary mix show duties.(WWVA-FM later hired Mami Chula for nights and Maverick for middays and programming duties after WBTS left the rhythmic format.)[10] Besides a desire to reach younger listeners, WSBB-FM also serves to improve WSB's coverage in areas where the AM side's daytime signal has usually been weak.Weekdays begin with Atlanta's Morning News, anchored by Chris Chandler, Judd Hickenbachem and Cheryl Castro.Weekends feature shows on gardening, home repair, cars, real estate, health and money, some of which are paid brokered programming.