Umera Ahmed
Umera Ahmed (Punjabi, Urdu: عمیرہ احمد) is a Pakistani writer, author and screenwriter.She is best known for her novels and plays Shehr-e-Zaat, Pir-e-Kamil, Zindagi Gulzar Hai, Alif, Durr-e-Shehwar, Daam, Man-o-Salwa, Qaid-e-Tanhai, Digest Writer, Maat, Kankar, Meri Zaat Zarra-e-Benishan, Doraha and Hum Kahan Ke Sachay Thay.Umera Ahmed is one of the most widely read and popular Urdu fiction novelists and screenplay writers of this era.She has collaborated with the director Mehreen Jabbar to produce drama serials that have gained widespread popularity.[20] Aik Jhooti Love Story was released on 30 October 2020 and was launched on ZEE5; a digital entertainment platform.[21] Ahmed also wrote a screenplay Baaghi, which is based on the late Pakistani model, Qandeel Baloch."[27] Tumhare Husn ke Naam (2023) is another recent drama written by her in collaboration with Sara Qayyum.[28] In 2016, Ahmed created Alif Kitab- a digital platform for budding writers to share their work and monetize it.