[14] In an April 2012 interview with The Herald, Managing Director Boyd Tunnock described himself as "Nationalist British" on the question of Scottish independence.[15][16] In the 2014 Commonwealth Games opening ceremony in Glasgow, dancers dressed as Tunnock's teacakes danced around the main performers near the start of the Scottish-themed show.[20][21] The product consists of a small round shortbread biscuit covered with a dome of Italian meringue, a whipped egg white concoction similar to marshmallow,[2] although somewhat lighter in texture.[24][25] In 2022, Tunnock's were the pitch sponsor at Uddingston Rugby Club, turning their padded posts into wrapped Caramel Wafer bars.A Snowball is similar to the Tea Cake, with the addition of grated coconut to the exterior of a soft chocolate shell but with no biscuit base.[2] In 2013, Tunnocks's entered into an agreement with Tesco to sell a range of branded items produced by Glasgow-based promotional materials firm Orb.
Gifts and art works inspired by Tunnock's distinctive design