The company's initial partner was Capital One in order for its customers to arrange financing, access upfront pricing, and locate inventory online.[7][8] After a year of development, Scott Painter (Chairman) and Tom Taira (President) introduced TrueCar during the Techcrunch's Startup Battlefield in September 2008, launching it as a separate company from Zag.com.[9] TrueCar gathers automotive retail transaction data from thousands of sources in order to enable consumers "to see what's paid" on any vehicle in the US.[33] Shortly after disappointing first quarter results in 2019, TrueCar announced the immediate resignations of the accountable senior executives, including CEO Chip Perry, CTO/CPO Tommy McClung, CMO Neeraj Gunsager, and EVP Brian Skutta.In May 2020, TrueCar announced a program focused on active military members[36] designed to help offset its loss of the USAA Car Buying Service.