The community became known as the hometown of Wilfred Le Bouthillier, winner of the 2003 Quebec reality show Star Académie.The success of the young singer, known simply as Wilfred, resulted in a significant rise in tourism to the region.Well-known AIDS activist Dr. Réjean Thomas and opera singer Michèle Losier, (both now residing in Montreal), are from the neighbouring village of St-Isidore, part of the greater Tracadie area.It depends on federal government assistance to compensate for the weak economic performance of the last decades.Tourism is an important seasonal employer, particularly in the summer months of June, July and August.