Tourism in Montenegro
This accounted for some 480 million euros in tourism revenue in 2007 (39% increase, compared to previous year).[citation needed] In 2015, tourism realised over 1.7 million arrivals, with a further increase in 2016.[2] In the same year, the coastal town of Kotor was named the best city to visit by Lonely Planet,[3] whereas the country itself is continuously included in touristic top lists.The Government aims to attract greenfield investments, which should make best use of undeveloped parts of the coast, such as Jaz Beach, Velika Plaža, Ada Bojana and Buljarica.Montenegro can be presented as a destination offering a variety of attractions and all-year tourism is possible by publicizing its varied features.As a part of the Institute of Marine Biology, in 2020 was established Adriatic Biodiversity Conservation Center ″Aquarium Boka″.[7] It is also a unique institution in Montenegro that combines research and education to promote and practice the efficient conservation of marine wildlife[8] and a new attraction in the tourist offer of the city of Kotor.In January 2010, The New York Times ranked the Ulcinj South Coast region of Montenegro, including Velika Plaza, Ada Bojana, and the Hotel Mediteran of Ulcinj, as among the "Top 31 Places to Go in 2010" as part of a worldwide ranking of tourism destinations [1] The South Coast region, centered in Ulcinj, is popular in part due to the "Blue Flag beach" sandy beaches, eco-adventure activities, ancient fortress-cities, and vibrant nightlife.These destinations include: The Northern Region is the centre of Montenegrin mountain tourism.The entire area of Durmitor mountain and the Tara river canyon is protected as a national park, and listed with UNESCO World Heritage Sites.Destinations in the North: Although it is the most densely populated area of Montenegro, the central region has fewer tourist attractions.[citation needed] Pterovac beach is quiet long and is covered with little red pebbles.