Thrive Market
[2] Described as "Costco meets Whole Foods",[3] Thrive Market's business model is designed to simplify the supply chain by eliminating the markup typically applied by brick-and-mortar grocery stores.Thrive Market offers incentives with membership including discounts, gifts, exclusive product collaborations, and samples with orders.[8] Examples of filters include vegan, paleo, keto, gluten-free, Fair Trade Certified, and Non-GMO Project Verified.[13][14] They work closely with the True Sioux Hope Foundation to provide healthy offerings for native communities,[15][16] In 2020, Thrive Market announced its Food Equality Now campaign.[19] Lovelace grew up on an organic farm in Ojai, California and saw the power of group buying as a way to make healthy food affordable and build community.[21] They then focused on building a network of more than 200 health and wellness investors—including Deepak Chopra, Tony Robbins, and Jillian Michaels—to support Thrive Market individually.Soon after the petition launched, Gunnar Lovelace participated in a congressional briefing hosted by Congressman Tim Ryan and actress-activist Shailene Woodley.[41] Thrive Market attracts new users through free trial memberships, which last one month before automatically renewing at an annual cost of $59.95 billed to the customer.