The Vitamin Shoppe

[10][11][12] In August 2020, The Vitamin Shoppe reported it has hired Laura Coffey as Executive Vice-President, Chief Financial Officer.[13] On November 2, 2024, Franchise Group announced that they were preparing to file for Chapter 11 bankruptcy after months of losses and turmoil caused by its owner, B. Riley Financial.A 2015 study, led by Dr. Pieter A. Cohen of Harvard, found that three supplements—JetFuel Superburn, JetFuel T-300 and MX-LS7—sold at Vitamin Shoppe contained BMPEA.[19] On January 19, 2007, independent laboratory ConsumerLab.com found 32.8 micrograms of lead per daily serving in Vitamin Shoppe's "Especially for Women" multivitamin.This multivitamin passed ConsumerLab's test,[22] which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting U.S. Food and Drug Administration (FDA) labeling requirements.
Vitamin Shoppe store, Ann Arbor, Michigan
The Vitamin Shoppe logo from 2001-2013
SubsidiaryRetailSecaucus, New JerseypresidentNutritional supplementsParentFranchise GroupAnn Arbor, MichiganNew JerseyCanadaBear Stearns Merchant Bankingprivate equityBear Stearnsinitial public offeringFranchise Group, IncChapter 11 bankruptcyB. Riley FinancialHarvardConsumerLab.comUnited States PharmacopeiaCalifornia Proposition 65Food and Drug AdministrationThe New York TimesBusiness WireSan FranciscoBerkshire HathawayNBC NewsConsumerLabNew York Times