The Prince's Charities
[1] The aim of The Prince's Charities is "to improve the overall effectiveness of the group, building on shared strengths to ensure their long term success and sustainability.[3] In autumn 2010, Prince Charles published a book, Harmony: A New Way of Looking at Our World, and produced a film, both articulating the principles and underlying philosophies of many of these charities.[2] The charities form the largest multi-cause charitable enterprise in the UK[7] and collectively work in 38 countries.[8][9] In addition to independent charities, Charles established a number of separate charitable initiatives, which include Mosaic, a Muslim youth mentoring campaign; The Prince's Wool Project, to support the UK wool industry; START, to help promote sustainable living; The Cambrian Mountain Initiative, to support the economy in that area of Wales; and The Prince's Rainforest Project, to protect rainforests.[10] The Prince's Charities Foundation also has a number of wholly owned subsidiary companies: Duchy Originals Ltd, the Prince's Charities Events, and Traditional Arts Ltd.[12] The Highgrove Shop is part of the A.G. Carrick company.