The Honest Company

[12] In November 2014, 80% of the company's $170 million in sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.[10][13] In 2016, The Honest Company moved its headquarters from Santa Monica to the Playa Vista neighborhood of Los Angeles.[14] The following month, it announced a new round of funding that generated an additional $100 million of venture capital, implying a valuation of $1.7 billion.[16] In March 2017, The Honest Company announced that Nick Vlahos would replace Brian Lee as chief executive officer.[31] In the fall of 2022, Honest Company partnered with SuperOrdinary to launch in China on the e-commerce platform, Tmall Global.[32] In March 2016, it was reported by The Wall Street Journal that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything.In December 2016, the Los Angeles Superior Court entered judgment for The Honest Company, dismissing the complaint.[40] Honest Beauty debuted in Western Europe (Germany, France, Spain, Italy, Poland, the Netherlands, and Austria) in 2019.
Jessica Alba , co-founder of The Honest Company
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