The Gene Autry Show is an American western/cowboy television series which aired for 91 episodes on CBS from July 23, 1950 until August 7, 1956, originally sponsored by Wrigley's Doublemint chewing gum.[1] Series star Gene Autry had already established his singing cowboy character on radio and films.Gene's role changed almost weekly from rancher, to ranch hand, to sheriff, to border agent, etc.[4] A review in TV Guide in 1954 said that episodes of the show were entertaining for young viewers but were "in too much of a rut for the majority of their elders".[5] The review added, "This weekly triumph of good over evil makes for beneficial viewing for the kids, and maybe that’s Autry’s sole aim.