[5][6] In 2015, the Barcelona-based Diplocat Consortium (Catalan government) launched an effort to internationalize the Day of Books and Roses.[7][8] In 1923, Vicente Clavel, a Valencian writer, editor, and the director of the Cervantes publishing house in Barcelona, first proposed Book Day.The story begins with real events on April 23, 303 AD, when Romans beheaded a soldier named George, probably in Greece.[13] In 1931, five years after the establishment of the Day of the Book, the event was moved from October 7 to April 23 at the request of booksellers to coincide with the anniversaries of the deaths of Cervantes and Shakespeare.[2] Although the Day of Books and Roses quickly grew in popularity, under the Spanish dictatorship of Francisco Franco, from 1936 to 1975, Catalan language and culture was repressed,[15][14] and Sant Jordi celebrations were prohibited.[16][17] In 2017, a group of Catalan publishers, booksellers, florists, and other professionals presented an application to UNESCO to have the Day of Books and Roses recognized as Intangible Heritage.
Author Clara Queraltó signing a book in Catalonia on April 23, 2018