The Couture is a high-rise apartment building in Downtown Milwaukee, Wisconsin.The 537-foot, 44-story high-rise became the state of Wisconsin's tallest residential building upon completion in 2024, and features 322 high-end apartments, 50,000 square feet of restaurant and retail space, and an 1,100-space parking structure with hundreds of public parking spaces.[1] In 2014, the developer and the city of Milwaukee revised the design to include an enclosed stop of The Hop.In June, 2015 a Circuit Court judge ruled in favor of Milwaukee County and the developer allowing the sale to proceed.The tower went vertical in Summer 2022 after several months of site prep and underground work.