Currently their products are sold via retail outlets in more than 75 locations across India and in the UAE.Its founder was N. K. Mahadeva Iyer who wanted to produce "pure ghee sweets" at home and market them.As the sweet shop did good business, other branches were opened in different parts of Coimbatore in 1991.In 1996, the company expanded its operations to Chennai and other cities in South India.As of 2019, it has 75 retail outlets across India and three in the United Arab Emirates with plans to expand to 100 by 2020.