[29] The Fine Chocolate Industry Association (FCIA) stated that this represented "a tenfold increase in the past decade that's outpacing growth in Europe".[29][30] In April 2020, the FCIA launched the campaign website Make Mine Fine in order to support small scale farmers who rely on cocoa for their livelihoods in tropical countries and highlight the work of chocolate manufacturers who buy their beans.[32] This has been attributed as possible due a diverse variety of unique fruits and vegetables that can be grown in Southern California.[32] In 1991, the Los Angeles Times reported that city officials in Monterey Park, Los Angeles County, California, suspected that significant numbers of non-residents were visiting the city to shop at Asian markets there to obtain specialty foods.[40] In New York's Finger Lakes region, the Worker Ownership Resource Center established the Specialty Food Network.