Insider Inc.
It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.[14] In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its general news site comparable to BuzzFeed.[15] The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video.Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding.[18] In 2015, the company launched Insider Picks, the precursor to what is now Insider Reviews, to help shoppers navigate the complex retail industry and make the best purchasing decisions.