It is sited beside The Lowry theatre and gallery and links Salford Quays and MediaCityUK to Trafford Wharf and the Imperial War Museum North.The bridge features prominently on the backdrop for the BBC North West Tonight television news programme, which also shows The Lowry and MediaCityUK.The sweeping arches are decorated with coloured Philips Color Kinetics LED lighting, while the deck is illuminated with white downlighting.The bridge was built by Christiani & Nielsen as the general contractor,[4] who coordinated a 'float-in' installation of the operable span with freight transport specialist Econofreight.Orthotropic steel deck systems have begun to dominate movable spans in Europe because smaller towers and lifting mechanisms are required, using less energy to move them.