Roxie Theater
The 300-seat theater was renovated in 1933, changed its name to the Roxie, and added its unusual marquee with neon sign but no place for movie titles.[6] Megan Wilson, who began working for the Roxie as a development consultant, became a co-Executive Director; neither received a salary.[10] Over the next two years, Cowen led the theater to profitability[11] with projection and facilities improvements, an increased social media presence, and a successful focus on showing repertory film in 35mm.[15] Cowen remains on the Roxie Board of Directors and is now working with Milwaukee Film on their acquisition of the historic Oriental Theatre.The theatre also is home to Roxie Releasing, an independent film distributor most notably responsible for the 30th anniversary re-release of George A. Romero's Night of the Living Dead.