Originally designed to be an office block, by architect James A. Roberts ARIBA, it was refurbished between 2004 and 2008 by Urban Splash with Glenn Howells who turned it into a residential building, with serviced apartments on 19th and 20th floors.Due to its proximity to a railway tunnel, the main load was built on to a twin ring of piled foundations directly beneath the circular structural core.When opened, the podium had shops and its own work of art, "The Rotunda Relief" at Lloyds banking hall, a circular mural designed by John Poole.Completed in 1965 as an office block at a cost of £1 million during the post-war rebuilding of the Bull Ring, it was initially much derided and considered a "dead building".In the 1960s and 1970s these advertisements were for the property company MEPC plc (top) and Double Diamond beer (bottom) while in the 1980s and 1990s the Rotunda displayed signs for Coca-Cola.[1] From 2004 to 2008, the Rotunda, a Grade II listed building,[3] was refurbished and partially converted for residential use by developer Urban Splash and Glenn Howells Architects.