Roadmaster (bicycle company)
In 1953, after a labor strike, AMF moved bicycle manufacturing from the UAW-organized plant in Cleveland, Ohio to a new facility in Little Rock, Arkansas.[1] The new plant was heavily automated and featured more than a mile of part conveyor belts in six separate systems, including an electrostatic spray painting operation.[2] Taking advantage of the increase in its target markets in the aftermath of the baby boom, AMF was able to diversify its product line, adding exercise equipment under the brand name Vitamaster in 1950.Products manufactured there were children's vehicles, sidewalk bikes, toy autos, tricycles, garden tractors, seat cars and wagons and playground equipment.Despite this product placement, the film's protagonist expressed a decided preference for his lightweight Italian Masi road racing bike, deriding the elderly Roadmaster as a 'piece of junk'.
SubsidiaryBicyclesOlney, IllinoisParentPon HoldingsPacific CycleCleveland, OhioLittle Rock, ArkansasBMX bikesexercise bicyclesBreaking AwayLittle 500product placementFlexible FlyerBrunswick CorporationTaiwanPeople's Republic of ChinaWayback MachineCannondaleGT BicyclesIron Horse BicyclesMongooseSchwinn Bicycle CompanyAmerican StarBike FridayBilenkyBohemianBrooklynCalfeeCatrikeCenturionCo-MotionColumbiaCortinaCruzbikeCycle ForceDiamondbackDynacraftElectraEllsworth HandcraftedFyxationGendronHutch BMXIndependent FabricationInternational SurreyItalvegaK2 SportsKestrelLitespeedMilwaukeeNishikiNovaraPacificPriorityQualityQuintana RooRedlineRichard SachsRitchey DesignRivendellRhoades CarSanta CruzSantanaSchwinnShinola DetroitSoftrideSpecializedTerraCycleTerrible OneTorkerTurner SuspensionUnivegaVan DesselVolagiWaterfordWilderness TrailWorksmanYamaguchiAmericanChicagoClark-KentE. C. StearnsFat CityGary FisherGormully & JefferyIndianaIron HorseKogswellLeMondMerlinMonarchMurrayOvermanPocketRamblerSerottaShelbyStelberSterlingStoverWestern Wheel WorksWrightBontragerBurleyL.H. ThomsonLezyneRockShoxSureStopSpeedplay