[5] Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement products, electronic goods, and farm implements and inputs.[16] In 2013, the company stopped retailing non-vegetarian food items and shut down its 100-plus Reliance Delight meat and seafood stores, owing to opposition from shareholders, customers and animal rights activists.[22] In December 2019, the company soft-launched its online grocery service JioMart, followed by a wide launch in May 2020 amidst the COVID-19 lockdown.[25] Later, Reliance Retail took over more than 200 of Future Group's Big Bazaar, Central and Brand Factory outlets due to Future Group's non-payment of lease,[26] and reopened them as Smart Bazaar, Centro and Fashion Factory respectively.[33] Although Reliance Retail's grocery businesses primarily markets products of third party FMCG players, they also sell inhouse brands including: Best Farms, Good Life, Enzo, Mopz, Expelz and Home One.