[2] The building was noted for its cylindrical rotunda capped by a low saucer dome, with a pediment over the entrance and arcaded wings extending north and east.The history of Westwood Village began in 1925, when the Regents of the University of California purchased a large block of land from the Janss Investment Company for the construction of the new UCLA campus.The Janss family retained ownership of the land south of the campus and there developed Westwood Village — a carefully planned commercial center that was to be "a model college town."[4] The opening was celebrated with a free food show, as Ralphs boasted a new feature at their Westwood store — "the employment of uniformed boys to wrap each purchase of merchandise while it is being paid for at the cashier's stand, and then carry it to the customer's car.[8] Since the 1970s, the demand for office and residential space around the UCLA campus has resulted in much of the original Mediterranean architecture giving way to large modern high rises, as depicted in the photograph to the right.