His initial plan was to grow the Fiesta name with a new location on the Flamingo Road site,[4] but he later decided that the property would be better suited for a hybrid locals/tourist resort.[3] In June 1999, work was underway to realign Wynn Road, allowing for construction to eventually begin on a new hotel-casino that Maloof was planning.A few days prior to the September 11 attacks, resort officials announced that the Palms would open one month earlier than scheduled, to take advantage of the busy Thanksgiving weekend.[26][27] To help promote the opening, Maloof invited high rollers and Hollywood agents to a party at Hugh Hefner's Playboy Mansion, featuring faux gaming tables and images of the resort.[28] In addition, Maloof mailed offers to Las Vegas residents, hoping to sign up 50,000 members for the new Palms slot club.Notable attendees included Pamela Anderson, Matt Dillon, Nevada governor Kenny Guinn, Samuel L. Jackson, Joe Pesci, Tara Reid, Dennis Rodman, Martin Sheen and Charlize Theron.[41] In subsequent years, the resort would add other features, such as a medical center for employees and the public,[42] and a tattoo parlor by Carey Hart and John Huntington.[43][44][45] Maloof was satisfied with the Palms' early financial results, although local residents were generally not impressed at first, complaining of issues such as cramped casino aisles and loud music.[69] Later in 2007, Richard Branson, wearing a body harness, jumped from the Fantasy Tower in a stunt to promote his Virgin America airline.[75] In September 2010, N9NE Group sued the Palms after the resort tried to fire Andy Belmonti, a N9NE executive who was responsible for overseeing the company's venues at the property.The suit also accused Belmonti of carrying out a financial cover-up, and alleged that another executive had escorted underage women into 21-and-up venues at the resort.[73] In an effort to regain the resort's popularity, a $50 million renovation began in mid-2012, incorporating a modern design by Klai Juba Architects.[100] The Palms was subsequently fined $1 million by the Nevada Gaming Commission, after an investigation found that nightclub employees – under N9NE's management – had offered drugs and prostitutes to undercover officers.Casinos there began reopening a few months later, although the Palms remained closed as of March 2021, while Red Rock waited for a rebound of the economy.[123][124] On May 4, 2021, Red Rock announced that it would sell the Palms to the San Manuel Band of Mission Indians for $650 million, pending regulatory approvals expected later in the year.[131][132] The resort's employee facilities were upgraded, but the band otherwise made few changes to the property in light of Red Rock's renovation a few years earlier.[29] In an effort to attract basketball players, the hotel included 24 NBA rooms, featuring beds and showers that were longer and higher than normal.[16] The hotel was also featured in the reality television series The Real World: Las Vegas, and the suite created for the show was later opened to the public.The suite rented for $50,000 a night, and included half a basketball court, a locker room, pool and poker tables, and optional cheerleaders.[144] The tower was completed in October 2006, when it unveiled the 9,000 sq ft (840 m2) Hugh Hefner Sky Villa, a two-story suite on the 34th and 35th floors.It included a showroom, and opened with a concert by Macy Gray, although performances by musicians were not intended to take place on a regular basis.[189] The dayclub included several pools,[190] and featured a 60-foot headless bronze statue by artist Damien Hirst called "Demon With Bowl".Red Rock Resorts stated that the space would remain open as the guest pool area and that it would be used for special events, while the company evaluated future use for the venue.This included the removal of Hooters and the addition of a new restaurant by celebrity chefs such as Bobby Flay, Michael Symon, and Chris Santos.[234] La Popular CDMX, a Mexican restaurant that included all-day breakfast and a taco bar, opened in 2023, replacing Shark after its pandemic-related closure three years earlier.[274][275][276] The facility has served various musicians,[271][277][276] including Celine Dion,[270] Usher,[278][279] Beyoncé,[275] Eminem, Dr. Dre, 50 Cent,[280] Chevelle,[277] and The Killers.[281] Shortly before his death, Michael Jackson and his children lived at the Palms hotel for months while he recorded a new album at the resort,[282][283][284] including the song "Hold My Hand".[327] In 2003, the National Labor Relations Board (NLRB) filed a 20-count complaint against the Palms, alleging that Maloof and resort managers made efforts to dissuade workers from unionizing.[349][350][351] The resort also appeared in several music videos in 2009, including "Cause a Scene" by Teairra Marí and Flo Rida,[352] "We Made You" by Eminem,[353][354] and Katy Perry's "Waking Up in Vegas".[355][356] It also hosted film premieres such as Elektra (2005),[357][358] Deuce Bigalow: European Gigolo (2005),[359] Rocky Balboa (2006),[360][361] Love in the Time of Cholera (2007),[362] and Michael Jackson's This Is It (2009).