Rabbit was a British location-specific (Telepoint) telephone service backed by Hutchison, which later created the Orange GSM mobile network, followed by 3.The initial network only supported outgoing calls, but offered paging and messaging facilities as standard on all customer accounts.The failure of Rabbit can be mainly attributed to the fall in cost of analogue mobile phones from Cellnet and Vodafone, which also accepted incoming calls.Hutchison Whampoa lost around $183 million from the failure of Rabbit[1] but later went on to found the Orange and 3 mobile phone networks.[5] When BYPS sold the telepoint network business to Hutchison in late 1990, Hook Advertising refused to sign over the copyright of the Rabbit logo.
Rabbit base station sign, Penny Meadow, Ashton-Under-Lyne, Greater Manchester
Rabbit CT2 cordless telephone with home base stations, made by
GPT
