Plenti
[1] Plenti was part of American Express' push to broaden its reach following the loss of its exclusive deals with Costco (which switched to Citi and Visa) and JetBlue (which switched to Barclays and MasterCard).[2][3] When 2017 ended, Direct Energy, Hulu, Nationwide, Enterprise, Alamo, and Expedia left Plenti.A member would log into the marketplace and then be directed to the desired retailer's website, thereby earning points for their account.On April 16, 2018, Plenti confirmed that the program would end on July 10, 2018; it suspended new account sign-ups effective immediately.Retailers that participated in Plenti until 2018:[5] Retailers that left Plenti in 2017:[6] Upon the announcement that rival drugstore chain Walgreens would purchase some Rite Aid stores, Walgreens said there would be no immediate changes to Rite Aid's loyalty program Wellness+.