[3] The company's former confectionery and ice cream parlor, now called the Mall Building (or Oliver Hotel), still dominates the southwest corner of Market Square.[1] After his release, Kern and fellow German immigrant William Heidel established a bakery at the corner of State Street and Main, which sold cookies made from flour and molasses to Union soldiers.The parlor utilized a three-horsepower ice cream machine designed by Market Square gunsmith Thomas Burrier.[1] His penchant for holding grand banquets and festivals helped Market Square develop into an important commercial area in the late 19th century.McCall Old Home Bread commercials aired in the Upper Midwest states featuring a trucker, "A.J.," and a waitress, "Mavis."