The museum has seven floors of galleries with permanent exhibitions focusing on photography, television, animation, videogaming, the Internet and the scientific principles behind light and colour.Films included IMAX prints of Apollo 13, The Lion King, Harry Potter and the Goblet of Fire and Batman Begins."[27] The museum (throughout its name changes and to the present) occupies a site originally proposed for a theatre in central Bradford, for which work had been begun in the 1960s but which remained unfinished.[29] Local funding for architectural work complemented the Science Museum's funding to convert the building to its new use, with the bars and dressing rooms of the original theatre layout being converted to galleries, and with the conflicting demands of a theatre building occupying multiple storeys and a museum that would ideally reside on a single level needing to be accommodated.Colin Ford, its first director, believed that understanding how images are made led to better appreciation of the ideas expressed, the intentions and skills of the image-makers.These allowed visitors to directly operate cameras on a studio set with programmed sound and lighting, use vision mixers, read news items from an autocue and discover how chroma keying works.TV Heaven was a unique viewing facility where visitors could access an archive of more than 1000 programmes covering sixty years of British television history.[31] In 2009 the museum partnered with other bodies from the Bradford district in a successful bid to become the world's first UNESCO (United Nations Educational, Scientific and Cultural Organisation) City of Film.The remodeling included a brand new Games Lounge, a new gallery that drew on the National Videogame Archive established in 2008 in partnership with Nottingham Trent University.[33] In March 2012 the museum opened Life Online, the world's first gallery dedicated to exploring the social, technological and cultural impact of the Internet.A new gallery would open in the spring of 2017, called Wonderlab, which allows visitors to explore the sciences of light and sound in interactive exhibits.Wonderlab is based on the principles of light and sound; attractions include a mirror maze, a 15-metre echo tube and a musical laser tunnel, as well as the world's first permanent 3D-printed zoetrope.[41] On 7 August 2017, The Magic Factory, a permanent interactive exhibition that lets visitors "get hands-on with light, lenses and mirror trickery to discover the science behind how we see the world around us" closed.The Festival presented films in their original formats wherever possible, and existed to develop understanding of the art and science of the moving image by hosting innovators in many fields of filmmaking.Guests at Bradford International Film Festival included Riz Ahmed, Jenny Agutter, Michael Apted, David Arnold, Thomas Arslan, Ken Annakin, Olivier Assayas, Richard Attenborough, Simon Beaufoy, Alan Bennett, James Benning, Claire Bloom, Kenneth Branagh, Adam Buxton, Jack Cardiff, Ian Carmichael, Gurinder Chadha, Tom Courtenay, Mark Cousins, Alex Cox, Brian Cox, Benedict Cumberbatch, Terence Davies, Michael Deeley, Denis Dercourt, The Dodge Brothers, James Ellis, Mike Figgis, Freddie Francis, Terry Gilliam, Stephen Graham, Richard Griffiths, Ronald Harwood, Mike Hodges, Joanna Hogg, John Hurt, Derek Jacobi, Gualtiero Jacopetti, Terry Jones, Patrick Keiller, Mark Kermode, Mike Leigh, Euan Lloyd, Ken Loach, Malcolm McDowell, Virginia McKenna, Fernando Meirelles, Kay Mellor, Metamono, Chris Morris, Barry Norman, Michael Palin, Pawel Pawlikowski, Christian Petzold, Sally Potter, Godfrey Reggio, Menelik Shabazz, John Shuttleworth, Jean Simmons, Timothy Spall, Imelda Staunton, Eric Sykes, Julien Temple, Alex Thomson, Richard Todd, Danny Trejo, Roy Ward Baker, Peter Whitehead, Michael G. Wilson, Barbara Windsor, Ray Winstone, Stephen Woolley, Thierry Zéno and many independent filmmakers from around the world.Past guests include representatives from studios such as Pixar, Aardman, Wētā Workshop and Sony Interactive plus animators Ray Harryhausen, Richard Williams, Bob Godfrey, Caroline Leaf, Michael Dudok de Wit and Bill Plympton.