Mohawk Showroom

[2] It was sponsored by Mohawk Carpet Mills Inc.[3] In 1951, the program was one of several NBC-TV shows selected to be shown to United States military personnel overseas via kinescope recordings.Morton Downey and Roberta Quinlan initially shared hosting duties on the 15-minute program,[1] Carmen Mastren and The Chieftains provided music, and Bob Stanton was the announcer.[1] At some point the Tuesday and Thursday segments were dropped, with broadcasts continuing at 7:30 p. m. Eastern Time on Mondays, Wednesdays, and Fridays.[8] In September 1951, a review in the trade publication Billboard complimented Quinlan's performance and the show's visual presentation.Sponsor magazine reported, "The spot radio effort has grown partially out of the desire of dealers in non-TV markets for support like that furnished their brethren in TV territory via the Mohawk Showroom".
Mohawk Carpet Mills Inc.Morton DowneyRoberta QuinlanCarmen MastrenRoger MuirClark JonesThe New York TimesBillboard