The term "app", short for "application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society.However, public demand and the availability of developer tools drove rapid expansion into other categories, such as those handled by desktop application software packages.As with other software, the explosion in number and variety of apps made discovery a challenge, which in turn led to the creation of a wide range of review, recommendation, and curation sources, including blogs, magazines, and dedicated online app-discovery services.[6] A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.[8] Mobile apps are playing an ever-increasing role within healthcare and when designed and integrated correctly can yield many benefits.Users also benefit from wider access to application programming interfaces and make limitless use of all apps from the particular device.Apps developed using Apache Cordova, Flutter, Xamarin, React Native, Sencha Touch, and other frameworks fall into this category.Mobile devices run on battery and have less powerful processors than personal computers and also have more features such as location detection and cameras.The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration.[16][17] David Limp, Amazon's senior vice president of devices, says in an interview with Bloomberg, "We believe the next big platform is voice.The original AppStore was first demonstrated to Steve Jobs in 1993 by Jesse Tayler at NeXTWorld Expo[22] As of June 6, 2011, there were 425,000 apps available, which had been downloaded by 200 million iOS users.[25] From an alternative perspective, figures seen in July 2013 by the BBC from tracking service Adeven indicate over two-thirds of apps in the store are "zombies", barely ever installed by consumers.When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate IT staff to transfer required applications, control access to business data, and remove locally cached business data from the device if it is lost, or when its owner no longer works with the company.Rather than controlling an employee/s entire device, containerization apps create isolated pockets separate from personal data.[36] Especially when employees "bring your own device" (BYOD), mobile apps can be a significant security risk for businesses, because they transfer unprotected sensitive data to the Internet without knowledge and consent of the users.[39] Examples of these policies include whether or not authentication is required, allowing data to be stored on the device, and enabling/disabling file sharing between users.