Midlands Radio

Under the control of Ron Coles, Midlands Radio plc was floated on the full stock market in 1990.[2] Following the introduction of the Broadcasting Act of 1990, a number of major groups began to lead a consolidation of the market.[citation needed] As Mercia and its medium wave frequency were sold in the bundle, GWR announced that 1359 kHz would be rebranded as Classic Gold.GEM continued to be live and local 24 hours a day until 1997, when Tony Lyman's programme was networked from 12 midday - 3 p.m. across most of the Midlands and the Home Counties on the Classic Gold network, and at this point the name of the station was changed to Classic Gold GEM.[4][5][6] GWR later merged with Capital Radio to form GCap Media, and GCap was then acquired by Global Radio based in Leicester Square, London[7] with the FM stations adopting national brands such as Heart and Capital.
BirminghamCoventryLeicesterNottinghamUnited KingdomLeicester SoundRadio TrentMercia SoundGEM AMXtra AMBroadcasting Act of 1990Capital Radio plcClassic GoldGold NetworkGCap MediaGlobal Radio