Medical Horizons
The program, broadcast live, sometimes offered surgical scenes as well as information about new medical equipment.Ciba Pharmaceutical Products, in cooperation with the American Medical Association, sponsored the program.[2] The purpose of the program was to "bring to the attention of the public the contributions of the American health professions" (per "Cibascope," company newsletter, 1956).Episodes included "Before His Time", which reported on "special measures taken to help premature babies survive the first days of life".It began, "The dramatic and increasingly successful fight against tuberculosis managed to become a dull story ..."[2] The review also contained the comment, "Lines intended to reflect spontaneity instead came out as clumsy and plodding ..."[2]`