Macuá

The Macuá was invented by Dr Edmundo Miranda Saenz, a pediatrician from Granada, a small and historic city on the shores of Lake Nicaragua.Both invited hotel and restaurant owners across Nicaragua to come together and enlisted the help of CEM-JWT Communications, a Nicaraguan advertising agency, to turn the idea into a reality.The competition, sponsored by Flor de Caña, a Nicaraguan rum manufacturer, involved more than twenty different drinks based on the company's products.The presence of the INTUR (National Tourism Institute) validated the contest as an "official" selection, even if organized by private investors, not the government.However, El Nuevo Diario criticized the theme of the contest for selecting only a few regions of the country for defining the national identity (Lake Cocibolca and Granada), and that the selected winning recipe for the contest required to contain a minimum of 50% Flor de Caña rum, the sponsoring liquor company.